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According to Snap, the uncertainty of the Tiktok was beneficial in his business life ncvrs.com

During a snapshot fourth quarter income Call Call on Tuesday, CEO Evan Spiegel, said that the uncertainty surrounding the future of the Tikts had positively influenced his business.

“We do not try to draw too many conclusions from some engagement hoists we have seen when (tiktok) darkened for this short time. I would say that the general environment of uncertainty is for the benefit of our business, ”he said on the call.

Among the attractive features that attract users to Snapchat, Spotlight, which is an alternative to the company’s Tiktok. Many artists are already on the platform and are likely to be connected if the Tikts are again offline in the United States. Last year, Snap incorporated thousands of creators into the Snap Star program, and the number of creators sending the content increased by more than 40% in the fourth quarter compared to the same period last year, the company says.

Spiegel also highlighted the increase in the public content of Snapchat. He added: “I think we achieved one billion public posts a month on Snapchat in the fourth quarter. So the ecosystem of public content grows in a very nice and healthy way, and so we continue to keep our attention to our strategy and participation. ”

In the fourth quarter, the company reported that it had reached 453 million active users a day, an increase of 39 million compared to the previous period. Snap accounted for $ 1.55 billion, compared to $ 1.36 billion last year.

The uncertainty surrounding the Tiktok not only served the Snap, but also influenced the broader social media landscape, with several applications, including Chinese-owned Rednote, YouTube and Meta, seeing user commitment.

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